Discovered this yummy lotion for $6 at my local Fresh Market. Super dense and concentrated, fragrance lasts a bit but not forever. Yes, your hands will be slightly greasy a few minutes after you put it on, but isn't that kind of what you want? Super hydration then nice, soft hands.
I know these stores may not be across the US (not reached the west coast) but I'm sure Whole Foods, etc. has their version. In fact, Whole Foods beauty department is quite something.
Love to hear about what surprising beauty product you purchase at the grocery store.