ED by Ellen

photo:edbyellen.com

This may be old news to some, but I just recently learned about ED by Ellen. Degeneres that is.

Launched on QVC last October for holiday-specific items, the newly launched full website
ED by Ellen is beautifully done.  It's  clothing/home/accessory offerings are minimalist and clean

I've read she partnered with Chris Burch, co-founder of Tory Burch/C.Wonder and has a tie-in with Gap Kids coming soon.  Looking forward to see what's next.